Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
55 alternate job titles:
Audience Coordinator
Brand Advocate
Communication Specialist
Communications Associate
Communications Coordinator
Communications Specialist
Community Relations Coordinator
Concert Promoter
Consumer Advocate
Content Marketing Specialist
Content Specialist
Content Strategist
Corporate Communications Specialist
Customer Specialist
Environmental Communications Specialist
Event Promoter
Image Consultant
Information and Communications Specialist
Information Specialist
Internal Communications Specialist
Lobbyist
Marketing Communications Coordinator
Marketing Communications Specialist
Marketing Coordinator
Media Buyer
Media Planner
Media Relations Specialist
Media Specialist
Motivational Speaker
Music Publicist
Political Advisor
Political Aide
Press Agent
Press Secretary
Promotion Specialist
Public Affairs Officer
Public Affairs Specialist
Public Information Officer
Public Information Specialist
Public Relations Consultant (PR Consultant)
Public Relations Coordinator (PR Coordinator)
Public Relations Counselor (PR Counselor)
Public Relations Officer (PR Officer)
Public Relations Representative (PR Rep)
Public Relations Specialist (PR Specialist)
Publicist
Publicity Agent
Publicity Consultant
Publicity Expert
Publicity Person
Publicity Writer
Service Promoter Salesperson
Speech Writer
Student Ambassador
Sustainability Communicator
Salary Information
Public Relations Specialists: $69,780 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Provide educational information to the public. | General |
| Collaborate with others in marketing activities. | General |
| Coach others. | General |
| Inform viewers, listeners, or audiences. | General |
| Promote products, activities, or organizations. | General |
| Write informational material. | General |
| Write advertising or promotional material. | General |
| Edit written materials. | General |
| Develop collaborative relationships between departments or with external organizations. | Development |
| Develop business relationships. | Development |
| Develop promotional strategies or plans. | Development |
| Coordinate logistics for productions or events. | Management |
| Communicate with management or other staff to resolve problems. | Management |
| Conduct market research. | Analysis |
| Maintain contingency plans for disaster recovery. | Maintenance |
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Technology Requirements
| Technology | Description |
|---|---|
| Adobe Creative Cloud software | Graphics or photo imaging software |
| Adobe Photoshop | Graphics or photo imaging software |
| Canva | Graphics or photo imaging software |
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft Outlook | Electronic mail software |
| Microsoft PowerPoint | Presentation software |
| Microsoft Word | Word processing software |
| Adobe Acrobat | Document management software |
| Adobe After Effects | Video creation and editing software |
| Adobe Illustrator | Graphics or photo imaging software |
| Adobe InDesign | Desktop publishing software |
| Apple macOS | Operating system software |
| Cascading style sheets CSS | Web platform development software |
| Cisco Webex | Video conferencing software |
| Drupal | Web platform development software |
| Web page creation and editing software | |
| Google Docs | Word processing software |
| HubSpot software | Sales and marketing software |
| Hypertext markup language HTML | Web platform development software |
| JavaScript | Web platform development software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft Dynamics | Customer relationship management CRM software |
| Microsoft Project | Project management software |
| Microsoft SharePoint | Document management software |
| Salesforce software | Customer relationship management CRM software |
| WordPress | Web page creation and editing software |
| 3M Post-it App | Word processing software |
| Adobe Acrobat Reader | Document management software |
| Adobe Acrobat Writer | Word processing software |
| Adobe ActionScript | Development environment software |
| Adobe Dreamweaver | Web page creation and editing software |
| Apple Final Cut Express | Video creation and editing software |
| Apple Final Cut Pro | Video creation and editing software |
| Apple Keynote | Presentation software |
| Apple QuickTime | Video creation and editing software |
| Apple iPhoto | Graphics or photo imaging software |
| Blackbaud The Raiser's Edge | Customer relationship management CRM software |
| Blogging software | Web page creation and editing software |
| Customer relationship management CRM software | Customer relationship management CRM software |
| Dynamic hypertext markup language DHTML | Web platform development software |
| Extensible hypertext markup language XHTML | Web platform development software |
| Google Ads | Sales and marketing software |
| Google Slides | Presentation software |
| Web page creation and editing software | |
| JamBoard | Graphics or photo imaging software |
| LexisNexis | Information retrieval or search software |
| LogMeIn GoToWebinar | Network conferencing software |
| Mentimeter | Presentation software |
| Microsoft Publisher | Desktop publishing software |
| Myspace | Web page creation and editing software |
| Nearpod | Multi-media educational software |
| Oracle Eloqua | Customer relationship management CRM software |
| ParentSquare | Desktop communications software |
| Podcasting software | Web page creation and editing software |
| Slido interaction software | Network conferencing software |
| SmugMug Flickr | Graphics or photo imaging software |
| Social media sites | Web page creation and editing software |
| Instant messaging software | |
| Web browser software | Internet browser software |
| Website management software | Web page creation and editing software |
| Wireshark | Network monitoring software |
| YouTube | Video creation and editing software |
| Google Analytics | Data mining software |
| Airtable | Data base user interface and query software |
| Cision CisionPoint | Data base user interface and query software |
| FileMaker Pro | Data base user interface and query software |
| Data base user interface and query software | |
| Google Drive | Cloud-based data access and sharing software |
| Data base user interface and query software | |
| Oracle Business Intelligence Discoverer | Data base reporting software |
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Relevant Certifications
Industry certifications that may be valuable for this career role:
| Certification | Issuing Organization | Practice Test |
|---|---|---|
| Accreditation in Public Relations | Public Relations Society of America | Not Available |
| Certified Product Manager | Association of International Product Marketing and Management | Not Available |
| Certified Product Marketing Manager | Association of International Product Marketing and Management | Not Available |
| Certified Professional of Incentive Management | Incentive Marketing Association | Not Available |
| Certified Special Events Professional | International Live Events Association | Not Available |
| Communication Management Professional | Global Communication Certification Council | Not Available |
| Credit Union Certified Marketing Executive | Credit Union National Association | Not Available |
| Fellow of the Association for Healthcare Philanthropy | Association for Healthcare Philanthropy | Not Available |
| Incentive Professional | Incentive Marketing Association | Not Available |
| Strategic Communication Management Professional | Global Communication Certification Council | Not Available |
| Telecommunications Technologies | C-Tech Associates Inc. | Not Available |
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