Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
61 alternate job titles:
Customer Experience Strategist
Digital Marketer
Digital Marketing Strategist
Digital Media Planner
Digital Strategist
E-commerce Strategist
Electronic Commerce Specialist (E-Commerce Specialist)
Experience Planning Strategist
Experience Strategist
HTML Developer (HyperText Markup Language Developer)
Interactive Marketing Strategist
Interactive Media Marketing Specialist
Interactive Media Marketing Strategist
Internet Analyst
Internet E-Commerce Specialist (Internet Electronic Commerce Specialist)
Internet Marketing Specialist
Internet Marketing Strategist
Internet Media Planner
Marketing Communications Specialist
Marketing Consultant
Marketing Specialist
New Media Strategist
Online Marketing Consultant
Online Marketing Strategist
Online User Experience Strategist
Paid Search Consultant
Paid Search Marketing Strategist
Paid Search Specialist
Paid Search Strategist
PPC Specialist (Pay Per Click Specialist)
PPC Specialist (Pay-Per-Click Specialist)
PPC Strategist (Pay-Per-Click Strategist)
Search Advertising Strategist
Search Associate
Search Consultant
Search Engine Evaluator
Search Engine Marketing Analyst
Search Engine Marketing Specialist (SEM Specialist)
Search Engine Marketing Strategist (SEM Strategist)
Search Engine Optimization Analyst (SEO Analyst)
Search Engine Optimization Consultant (SEO Consultant)
Search Engine Optimization Content Specialist
Search Engine Optimization Specialist (SEO Specialist)
Search Engine Optimizer (SEO)
Search Engineer Marketing Specialist
Search Manager
Search Marketing Analyst
Search Marketing Specialist
Search Specialist
Search Strategist
SEO Strategist (Search Engine Optimization Strategist)
Social Media Specialist
Social Media Strategist
Strategist
Technical Marketing Specialist
Usability Strategist
Web Analyst
Web Consultant
Web Marketing Strategist
Web User Experience Strategist
Website Optimization Strategist
Salary Information
Search Marketing Strategists: $76,950 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Update knowledge about emerging industry or technology trends. | Maintenance |
| Maintain the inventory of equipment. | Maintenance |
| Provide customer service to clients or users. | General |
| Implement advertising or marketing initiatives. | General |
| Write computer programming code. | General |
| Recommend changes to improve computer or information systems. | General |
| Evaluate utility of software or hardware technologies. | Analysis |
| Analyze market or customer related data. | Analysis |
| Analyze website or related online data to track trends or usage. | Analysis |
| Develop guidelines for system implementation. | Development |
| Collaborate with others to determine design specifications or details. | Development |
| Collaborate with others to develop or implement marketing strategies. | Development |
| Develop computer or information security policies or procedures. | Development |
| Develop specifications or procedures for website development or maintenance. | Development |
| Design websites or web applications. | Development |
| Design computer modeling or simulation programs. | Development |
| Develop performance metrics or standards related to information technology. | Development |
| Coordinate resource procurement activities. | Management |
| Coordinate project activities with other personnel or departments. | Management |
| Prepare graphics or other visual representations of information. | Communication |
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Technology Requirements
| Technology | Description |
|---|---|
| Cascading style sheets CSS | Web platform development software |
| Hypertext markup language HTML | Web platform development software |
| JavaScript | Web platform development software |
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft PowerPoint | Presentation software |
| Python | Object or component oriented development software |
| WordPress | Web page creation and editing software |
| AJAX | Web platform development software |
| Adobe Photoshop | Graphics or photo imaging software |
| Drupal | Web platform development software |
| Web page creation and editing software | |
| HubSpot software | Sales and marketing software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft ASP.NET | Web platform development software |
| Microsoft Dynamics | Enterprise resource planning ERP software |
| Microsoft Outlook | Electronic mail software |
| Microsoft Project | Project management software |
| Microsoft Visio | Process mapping and design software |
| Microsoft Word | Word processing software |
| Oracle Java | Object or component oriented development software |
| PHP | Web platform development software |
| Adobe Analytics | Analytical or scientific software |
| Ahrefs Site Explorer | Web platform development software |
| Bing Ads | Sales and marketing software |
| Content management systems CMS | Web page creation and editing software |
| Google Ads | Sales and marketing software |
| Google Search Ads 360 | Sales and marketing software |
| Google Tag Manager | Sales and marketing software |
| Moz search engine optimization SEO software | Web platform development software |
| Screaming Frog SEO Spider | Web platform development software |
| Semrush | Web platform development software |
| Adobe Dreamweaver | Web page creation and editing software |
| Customer information databases | Customer relationship management CRM software |
| Email software | Electronic mail software |
| Google Webmaster Tools | Web page creation and editing software |
| JamBoard | Graphics or photo imaging software |
| Web page creation and editing software | |
| Majestic SEO | Web platform development software |
| Open Source Matters Joomla! | Document management software |
| Oracle Eloqua | Customer relationship management CRM software |
| Oracle JavaServer Pages JSP | Web platform development software |
| Information retrieval or search software | |
| Instant messaging software | |
| Web browser software | Internet browser software |
| Instant messaging software | |
| Yahoo! Email | Electronic mail software |
| YouTube | Video creation and editing software |
| seoClarity | Web platform development software |
| Google Analytics | Data mining software |
| Elasticsearch | Data base management system software |
| Microsoft Access | Data base user interface and query software |
| Microsoft SQL Server | Data base user interface and query software |
| MySQL | Data base management system software |
| Structured query language SQL | Data base user interface and query software |
| Tableau | Business intelligence and data analysis software |
| Data base user interface and query software | |
| Apache Solr | Data base management system software |
| Atlas Search | Business intelligence and data analysis software |
| BrightEdge | Business intelligence and data analysis software |
| Conductor Searchlight | Business intelligence and data analysis software |
| IBM Digital Analytics | Business intelligence and data analysis software |
| Kanoodle | Data base user interface and query software |
| Microsoft Bing | Data base user interface and query software |
| Online databases | Data base user interface and query software |
| Searchmetrics Suite | Business intelligence and data analysis software |
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Relevant Certifications
Industry certifications that may be valuable for this career role:
| Certification | Issuing Organization | Practice Test |
|---|---|---|
| Adobe Analytics Architect Master Certification | Adobe Systems Incorporated | Not Available |
| Adobe Audience Manager Architect Master Certification | Adobe Systems Incorporated | Not Available |
| Adobe Audience Manager Business Practitioner Expert Certification | Adobe Systems Incorporated | Not Available |
| Adobe Campaign Standard Business Practitioner Expert Certification | Adobe Systems Incorporated | Not Available |
| Adobe Certified Expert - Adobe Advertising Cloud Search Business Practitioner | Adobe Systems Incorporated | Not Available |
| CIW Certified Web Design Professional | Certified Internet Web Professionals | Not Available |
| CIW E-Commerce Specialist | Certified Internet Web Professionals | Not Available |
| Certified Digital Persuasion Analyst | Human Factors International | Not Available |
| Certified E-Commerce Consultant | American Academy of Financial Management | Not Available |
| Certified E-Marketing Analyst | Institute of Certified E-Commerce Consultants | Not Available |
| Certified Specialist in E-Discovery | Association of Certified E-Discovery Specialists | Not Available |
| Certified User Experience Analyst | Human Factors International | Not Available |
| Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate | Microsoft Corporation | Not Available |
| Online Marketing Certified Associate | Online Marketing Certified Professionals | Not Available |
| Online Marketing Certified Professional | Online Marketing Certified Professionals | Not Available |
| Project Management E-Business | Institute of Certified E-Commerce Consultants | Not Available |
| WOW Certified E-Commerce Manager | World Organization of Webmasters | Not Available |
| e-PRO Certification | National Association of Realtors | Not Available |
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