Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
45 alternate job titles:
Account Director
Account Executive
Account Manager
Account Specialist
Advertising Account Executive (Ad Account Executive)
Advertising Account Manager (Ad Account Manager)
Advertising Agency Manager (Ad Agency Manager)
Advertising Campaign Manager (Ad Campaign Manager)
Advertising Coordinator (Ad Coordinator)
Advertising Director (Ad Director)
Advertising Executive (Ad Executive)
Advertising Manager (Ad Manager)
Advertising Operations Manager (Ad Operations Manager)
Advertising Sales Manager (Ad Sales Manager)
Advertising VP (Advertising Vice President)
Brand Manager
Campaign Director
Campaign Manager
Campaign Program Manager
Circulation Manager
Classified Advertising Manager (Classified Ad Manager)
Client Services Director
Communications Director
Communications Manager
Creative Services Director
Digital Advertising Director
Digital Advertising Manager (Digital Ad Manager)
Digital Marketing Coordinator
League Manager
Marketing and Promotions Manager
Marketing Coordinator
Marketing Director
Marketing Manager
Media Director
Media Promoter
Online Advertising Director
Print Traffic Manager
Promotions Director
Promotions Executive Producer (Promos Executive Producer)
Promotions Manager
Promotions Marketing Manager
Promotions Supervisor
Promotions VP (Promotions Vice President)
Sales Promotion Manager
Street Team Manager
Salary Information
Advertising and Promotions Managers: $126,960 (median) per year.
Starting salary (10th percentile).
Required expreience: Varies by Company
Data source: U.S. Bureau of Labor Statistics
Daily Tasks & Responsibilities
| Task Description | Category |
|---|---|
| Prepare operational budgets. | General |
| Examine marketing materials to ensure compliance with policies or regulations. | General |
| Direct financial operations. | General |
| Direct sales, marketing, or customer service activities. | General |
| Direct organizational operations, projects, or services. | General |
| Prepare financial documents, reports, or budgets. | General |
| Negotiate sales or lease agreements for products or services. | General |
| Establish interpersonal business relationships to facilitate work activities. | General |
| Confer with organizational members to accomplish work activities. | General |
| Advise customers on technical or procedural issues. | General |
| Implement organizational process or policy changes. | General |
| Conduct employee training programs. | General |
| Promote products, services, or programs. | General |
| Develop promotional materials. | Development |
| Maintain knowledge of current developments in area of expertise. | Development |
| Develop marketing plans or strategies. | Development |
| Attend training sessions or professional meetings to develop or maintain professional knowledge. | Development |
| Develop marketing plans or strategies for environmental initiatives. | Development |
| Analyze data to assess operational or project effectiveness. | Analysis |
| Evaluate employee performance. | Analysis |
| Analyze forecasting data to improve business decisions. | Analysis |
| Analyze market research data. | Analysis |
| Conduct market research. | Analysis |
| Evaluate program effectiveness. | Analysis |
| Develop procedures to evaluate organizational activities. | Analysis |
| Monitor performance of organizational members or partners. | Maintenance |
| Maintain operational records for green energy processes or other environmentally-sustainable activities. | Maintenance |
| Coordinate special events or programs. | Management |
| Manage organizational or project budgets. | Management |
| Coordinate operational activities with external stakeholders. | Management |
| Manage operations, research, or logistics projects. | Management |
| Supervise employees. | Management |
| Represent the organization in external relations. | Communication |
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Technology Requirements
| Technology | Description |
|---|---|
| Microsoft Excel | Spreadsheet software |
| Microsoft Office software | Office suite software |
| Microsoft PowerPoint | Presentation software |
| Adobe Acrobat | Document management software |
| Adobe After Effects | Video creation and editing software |
| Adobe Creative Cloud software | Graphics or photo imaging software |
| Adobe Illustrator | Graphics or photo imaging software |
| Adobe InDesign | Desktop publishing software |
| Adobe Photoshop | Graphics or photo imaging software |
| Drupal | Web platform development software |
| Extensible markup language XML | Enterprise application integration software |
| Web page creation and editing software | |
| Google Analytics | Analytical or scientific software |
| HubSpot software | Sales and marketing software |
| Hypertext markup language HTML | Web platform development software |
| JavaScript | Web platform development software |
| Marketo Marketing Automation | Sales and marketing software |
| Microsoft Dynamics | Enterprise resource planning ERP software |
| Microsoft Outlook | Electronic mail software |
| Microsoft Project | Project management software |
| Microsoft SharePoint | Document management software |
| Microsoft Windows | Operating system software |
| Microsoft Word | Word processing software |
| SAP software | Enterprise resource planning ERP software |
| Salesforce software | Customer relationship management CRM software |
| WordPress | Web page creation and editing software |
| Adobe Acrobat Reader | Document management software |
| Adobe Dreamweaver | Web page creation and editing software |
| Adobe Experience Manager (AEM) | Web page creation and editing software |
| Adobe PageMaker | Desktop publishing software |
| Adobe Premiere Pro | Video creation and editing software |
| Apple Final Cut Pro | Video creation and editing software |
| Apple iMovie | Video creation and editing software |
| Avid Media Composer | Video creation and editing software |
| Brainworks | Enterprise resource planning ERP software |
| Business analysis software | Analytical or scientific software |
| Constant Contact | Customer relationship management CRM software |
| Customer relationship management CRM software | Customer relationship management CRM software |
| Data visualization software | Analytical or scientific software |
| Data warehousing software | Document management software |
| Email software | Electronic mail software |
| Experience in Software Webplanner | Project management software |
| Google Ads | Sales and marketing software |
| Hootsuite | Enterprise application integration software |
| IBM Lotus Notes | Electronic mail software |
| Web page creation and editing software | |
| Inventory tracking software | Inventory management software |
| Web page creation and editing software | |
| MailChimp | Electronic mail software |
| MarketSharp | Customer relationship management CRM software |
| Microsoft Publisher | Desktop publishing software |
| Oracle Eloqua | Customer relationship management CRM software |
| Information retrieval or search software | |
| Quark enterprise publishing software | Desktop publishing software |
| Relex Weibull | Analytical or scientific software |
| Scheduling software | Calendar and scheduling software |
| Social media software | Web page creation and editing software |
| Instant messaging software | |
| Vimeo | Video creation and editing software |
| Web browser software | Internet browser software |
| WebTrends Analytics | Analytical or scientific software |
| Webtrends software | Sales and marketing software |
| YouTube | Video creation and editing software |
| Microsoft Access | Data base user interface and query software |
| Microsoft SQL Server | Data base management system software |
| Tableau | Business intelligence and data analysis software |
| Actuate BIRT | Business intelligence and data analysis software |
| AdRelevance | Data base reporting software |
| Database software | Data base user interface and query software |
| Google DoubleClick | Business intelligence and data analysis software |
| Microsoft Dynamics Marketing | Data base user interface and query software |
| PaloAlto Advertising Plan Pro | Data base user interface and query software |
| Structure query language SQL | Data base user interface and query software |
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